Forum Posts

Md Delwar Hossain
May 12, 2022
In General Discussion
The environment greatly reduces the price of goods. This year, 618 Pinduoduo began to subsidize these big names.In addition Special Database to improving the brand image, it also stimulated the gradually weakening purchasing power. After all, platform users used to buy a few pieces and dozens of products, so the unit price of customers has been qualitatively changed. Its Q2 financial report shows that, driven by subsidies, the number of physical orders for Pinduoduo 618 exceeded 1.1 billion, and Special Database sales increased by more than 300% year-on-year. This year, the tens of billions of subsidies for Pinduoduo. Double 11 are also mainly subsidized in 3C, beauty, home appliances and other categories. After observation and comparison, it was found that the iPhone and other commodities Special Database under Pinduoduo’s [ten billion subsidy] achieved the lowest price among the major platforms on the entire network. This is also the core strategy of Pinduoduo's upside, in order to compete for the first- and second-tier white-collar market in the hands of Ali Jingdong. After all, no one's money is blown by the wind, especially the Special Database shrewd white-collar workers. In addition to subsidizing and grabbing users, Pinduoduo has upgraded and iterated its growth strategy in early 2019. It has a deep insight into the human nature of Pinduoduo, and has designed two key strategies using the psychology of loss aversion Special Database and silent cost: 0 yuan and cash red envelope activities. 0 yuan to get: subsidized goods, users can get it for free by bargaining for 0 yuan. Cash red envelopes: Users can get 100 yuan cash red envelopes as long as they invite friends to bargain. The first few times the user bargained for help, the amount of money was very large, accounting for 98% of the goods or red envelopes, and it only got a few points each Special Database time later; but the user has fallen into the routine of Pinduoduo, so he can only beg grandpa and tell grandma obediently.
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Md Delwar Hossain

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